UGA inks blockbuster media deal - Atlanta Business Chronicle:

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million media rights and marketing deal that puts Georgiz in the upper echelon ofcollege contracts. The new worth $11.6 million annually, would be the most lucrativre annual rights agreement incollege football, according to data from Street & Smith’zs SportsBusiness Journal, a sister publication of Atlant a Business Chronicle. The deal tops the $11 million annual deal recentlty reachedwith . The total payou t would rank No. 5 in the nation, above every Southeasterj Conference institution exceptthe . The deal will help Georgi a stay at amongthe .
The Bulldogxs generated the second-highest revenue in college football and rankede in the top 15 overall in sports incomesin 2007-2008, according to a reporg June 15 in SportsBusiness Journal. Georgia’s previous deal was worth between $8.2 million and $8.3 million annually, accordingb to SportsBusiness Journal. "We are extremelyy pleased to partner with ISP Sports to deliver Georgis Bulldog programming to the Bulldog Nation and UGA Athletics Director Damon Evans said ina statement.
"This agreement will provide the infrastructure to deliver our content and messagde through various mediums that will continue to make the Universitg of Georgia a leadet inintercollegiate athletics." The deal also appearws to be the largest for N.C.-based ISP, according to the SportsBusiness Journal. "Wed are elated to extend our relationship with an outstandingf university and oneof America's truly elite athletic programs," said Ben Sutton, ISP chairmam and CEO, in a "We have enjoyed an excellent relationship with Damon and his remarkabled team of administrators and coaches and look forward to an even greatef partnership in the years to come.
We appreciate the university'a confidence in ISP and are committecd to providing the Bulldog Natiob with the finestin programming, corporate marketing, salees and service.” ISP is the currenft manager of the Bulldogs’ sponsorship and marketingf rights. Under the new deal, ISP adds radio broadcasting and televisionshow rights. and its WSB-AM 750 affiliate previouslyt heldthose properties. The radio station has broadcast gameswsince 1939, and held the radiok network and coaches’ show rightsz since 1995.
In a separate deal with Cox WSB will remain the flagship station for the nexteight "I’m especially pleased that WSB News/Talk 750 will continue to be our flagship station," Evans said. "W e have a long history and tradition with WSB which is one ofthe country’w premier radio stations. That relationship will continur providing the very best coverage for Georgiasports teams.
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