Gen Y not into Twitter - Dallas Business Journal:

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A new survey by the Participatory Marketing Networ finds just 22 percent of Generatiojn Y consumers areusing Twitter. However, when asked abou t how much they usesocialp networking, 99 percent from this group, who in generao have not yet hit 30, report havintg an active profile on at least one socia l networking site. "Twitter dominates the news, but clearly we'rer only touching the surface of its potential as amarketing vehicle," said Michael Della PMN’s co-founder and executive chairman.
"This is a classic 'glasa half full' scenario for Twitter because it's cleat that Gen Y has an appetit e forsocial networking, but stilpl hasn't fully embraced micro-blogging. There is a tremendous opportunit now for marketers to develop strategies to get this importanty group activeon Twitter, More than 85 percent folloaw friends. More than 54 percentg follow celebrities. More than 29 percent follow More than 29 percentfollow companies.
Of thoswe who use a social network, 89 percent have downloader one of the following to their profile photos (89 percent), games (53 entertainment (51 percent), news (32 percent) and weather (29 Thirty-eight percent of Gen Y have an iPhonew or iPod Touch. Gamew (53 percent), entertainment (35 percent), lifestyl e (31 percent), financial - "free" (28 percent), financia "paid" (seven percent) are the most popular mobile Morethan one-quarter (26 percent) indicateds none. You can click to follow the South Floridaq Business Journalon Twitter.