Marketing firm Drew/Walker works to build own brand - Denver Business Journal:

kleopatraxnibe.blogspot.com
The job would require an integratede approachof graphic, visual and hands-on techniques designed to simultaneouslyy inform, educate and entertain visitors at the Toyotaw Tundra truck plant. The he says, was that the budgetf the company had to work with was a mere fractionn of what was typically spenyt on automotive industryvisitoe centers. “Choosing the right agenc y that could coordinatethis multi-disciplinarhy effort, while bringing the energy of creativityu and innovation under the imposed fiscao constraints, was critical to the success of the project,” says De La who was the manager of external affairs and corporate servicees for Toyota Texas from 2007 to 2009.
De La Garzsa chose San Antonio-based marketing and brandinfg agency Drew/Walker to oversee and completethe task. De La Garzq says selecting Drew/Walker was one of his bettetr professional decisions. “The (Toyota) Visitor and Educatio Center is considered one of the finer centers in the Toyota family ofmanufacturing plants,” he “They (Drew/Walker) understand that working for a clientg is a unique privilege and they treaf it as such.” Construction on the projectt was completed during the summer of 2008 and Toyota opened the center to the public in September.
Andrew Anguiano and Mollie Walkerfoundedf Drew/Walker in July 2007 in orded to create a firm that could provide traditional and non-traditional integrated marketing communications. The firm offers a broadr arrayof services, including graphic Web development, strategic assessmentse and tactical implementation, that are intended to build what Drew/Walker officials call an emotional bond between the end-useer and the brand. The agencyy consists of brand builders that work to transform a vision into a message by creatiny a look and a voiced fortheir clients, according to Walker, who is strategic partner and chie marketing officer at Drew/Walker.
“Our missiom is the integrity, trust and confidencd to build, sustain and evolve our clients’ Walker says. “It means that our philosophy and valuesw are in line with our dedicationn to providing benefits to our clients andtheirf customers.” Drew/Walker’s mission statemenyt is one that the partners don’t take lightly. Anguianol and Walker take it so seriously, Walker that they require every person who works for themmemorize it. “As a brand buildin firm, we must practice what we preach,” Walker “Our most valuable asset is our brand.
It’ds the promise we give to our clientd that we will delivefr each and every time no matter The agency’s revenue was a little over $1 million as of 2008. Some of Drew/Walker’s clientele includes Toyota, San Antonio Independenf School District, Court Appointed Special Advocatese (CASA), Mercy Medical and CareNet. “They’re a nationwided player, even though they’re local,” says Vikie executive vice presidentat CareNet.
“They have talente people with dedication that put a lot of hear t and soul into theprojects they’re The visitor center at Toyots tells the automaker’s story in San Antonio and how the automotivwe company builds vehicles. The purpose of the visitorxs and education center is to provider a sense of the Toyota Productionn Process for people who are unable to tour the actual De La Garza was impressedwith Drew/Walker’s willingness to do whateverd it took to get the project “Their greatest strength is they know there’a always something out there that can be attainer and can ultimately provide successful breakthroughs for their clients,” he says.
“You can trust their work without hesitation.” Walketr left to start her own firmin 2006. She openedx an office in the Blue Star Arts Complex in the Southtown region of San Walker sought to bring smalland medium-sizede businesses the same level of expertise that she brought to Bromley’z national clients, companies like , Rubbermaid and . the creative partner and CEO of Drew/Walker, left Creative Civilizatiomn and began working for Blue Star Contemporaryh Art Center as the communications manager while workinfg as a freelance graphic designer for and Anguiano and Walker met during a meeting Blue Star held to discusws promoting thearts complex.
Through different ideas discussede inthe meeting, they realized theifr similar backgrounds and their complementarty strengths. Walker brought her background in brand strategt from large corporations and Anguiano brought his graphic design expertise as well as his stronflocal roots. Building upon the foundationsx of their former work the duo set out to build a work environmentt that merged local principles and understanding withthe larger, globakl perspective provided by experience workingv for more affluent companies.
“The result is a combination of integrity andimmense energy,” Walker It’s a combination both partners believe has allowed them to grow beyon initial expectations since opening the company’s doors in July 2007. Knowinyg that they were able to meet DeLa Garza’s expectationsw is an achievement they honor and hold in high “Success comes from relationships, not money,” Walke r says.
“If at any point in life you have a great relationshio with your client you can find a way tostay