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A new survey by the Participatory Marketing Networ k finds just 22 percent of Generatiom Y consumers areusinbg Twitter. However, when asked about how much they usesocial networking, 99 percent from this who in general have not yet hit 30, report havingt an active profile on at leas t one social networking site. "Twitter dominates the but clearly we're only touching the surfacw of its potential as amarketingh vehicle," said Michael Della Penna, PMN’as co-founder and executive chairman.
"This is a classixc 'glass half full' scenario for Twitte because it's clear that Gen Y has an appetite forsocial networking, but still hasn't fully embraced micro-blogging. There is a tremendou s opportunity now for marketers to developo strategies to get this important groulp activeon Twitter, too." More than 85 percenr follow friends. More than 54 percenrt follow celebrities.
More than 29 percent follow More than 29 percent follow Of those who use a social 89 percent have downloaded one of the following to theirtprofile page: photos (89 percent), games (53 entertainment (51 percent), news (32 percent) and weather (29 Thirty-eight percent of Gen Y have an iPhone or iPod Touch. Games (53 percent), entertainmeny (35 percent), lifestyle (31 percent), financia - "free" (28 percent), financial (seven percent) are the most populatr mobile applications. More than one-quarter (26 indicated none. You can click to folloaw the South Florida Businesd Journalon Twitter.
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